Solution
There are many concerns in the business world relating to the partial replacement of fossil fuels with cleaner energy. However, we have good solutions for these problems:
Firstly, all energy users are afraid that they will have to pay more for clean energy than for fossil fuel energy. This is not the case with Q Solar, because we offer clean heat at about half the price of heat from fossil fuels.
Secondly, the workers of the fossil fuel companies are afraid that they will lose their jobs if consumption of fossil fuels would decrease. This is not overall true, because more workers are needed to generate a quantity of clean energy than to generate the same from fossil fuels. Therefore, with the advent of clean energy, the number of work places will increase, not decrease. Also, learning new skills will be interesting for the workers.
Thirdly, the fossil fuels providers are concerned because of the loss of business to the renewable energy. However, Q Solar offers manufacturing licenses to the present providers of fossil fuels, so they can offer to their customers a mix of clean and classical energy without loss of business. This fact will not only retain those revenues and those workers in the company, but will substantially improve the image of that company. As it would be no difference between clean energy and fossil fuels providers, differential marketing would not be possible.